EMPLOYMENT HISTORY

Jan 2010 – present day

Freelancing at JWT (Rolls-Royce, Diageo, HSBC, Shell, Atos), Cheil (Samsung), Mesh (Goodfella’s, Pernod Ricard), Because (Sensodyne toothpaste), Cubo (Seaworld), Tequila (B&H Slide), Proximity (TV Licensing), Push (Lucozade), Mercieca (Dorchester Hotels), IU (Kelkoo, Johnnie Walker), BD Network (Coke Zero, Pokémon, Cineworld), Pulse (Renault Clio, Florette lettuce), RPM (Cow & Gate), Digitas Health (Int. Osteoporosis Foundation), DAD Sapient (Vodafone), Futerra (Heineken, Unilever, Nandos), RAPP (Barclaycard, Cancer Research UK, Guide Dogs), Table 19 (SKY, Carphone Warehouse), Iris (Danone yogurt), Karmarama (Honda), Joshua G2 (Emirates), Mars London (Flora, Glenfiddich), The Team (RBS), Grey Possible (Revlon), Haygarth (Anthelios), Hangar 7 (Dixons), Aronld KLP (Tesco).

Aug 2014 – Aug 2017

Freelancing in-house at Soap & Glory: coming up with fun and provocative names for bath, body and beauty products, writing on-pack copy, press releases, Facebook content, newsletters and films scripts – all in the brand's uniquely quirky tone of voice.

March 99 – Dec 09
PROXIMITY LONDON

Accounts worked on:
Volkswagen, Pizza Hut, Barclaycard, Alliance & Leicester, Red Cross, World Wildlife Fund, BT Business, TV Licensing, Royal Mail, Sheba, Whiskas, Persil, Eurostar, Sainsbury’s, Royal National Lifeboat Institution, Great Ormond Street Hospital, P&G Fairy non bio

Highpoints at Proximity included:

  • Taking on role as Brand Guardian on the (then) newly acquired TV Licensing account, understanding the legalities and writing the copy Brand Guidelines
  • Launching and overseeing ‘Supersavvyme’ – a vibrant new website and forum for busy mums

    • June 94 – May 99
    Freelance copywriting at these London agencies:

    MBO RCF
    ACCOUNTS: Mercantile Credit, Great Western Railways, Compton and Woodhouse figurines, Royal Mail, Toyota, Midland Bank, Venice Simplon-Orient-Express, First Direct motor and home insurance
    GREY DIRECT
    Eurostar, Microsoft, Bang & Olufsen home entertainment, Cesar and Sheba pet food, Country Club Hotels, Barclays, United Emirates Airlines, Freemans Catalogue Mailings
    SHEARD THOMSON HARRIS
    Nat West (Business Insurance), Royal National Institute for the Deaf
    TULLO MARSHALL WARREN
    BA Travel Shops, BA Club Europe
    GE CAPITAL RETAILER FINANCIAL SERVICES
    House of Fraser Storecards, New Look fashion outlets
    WWAV RAPP COLLINS
    Sun Alliance, Barclays Bank
    SMITH BUNDY CARLSON
    UNICEF

    Oct 96 – July 97
    Acting as HEAD OF COPY at GREY DIRECT
    on a Freelance basis (Grey accounts listed above)

    Nov 92 – May 94
    Fulltime position at RAPIER STEAD & BOWDEN
    Air France, Air Canada, BBC Select, American Express, HFC Bank, Alliance & Leicester Building Society, English Heritage, Lloyds Insurance Services, Digital (computer equipment), National Savings, Austin Reed

    April 89 – Nov 92
    Fulltime position at MHA DIRECT
    Citroën cars, Royal Mail International, Nestlé groceries, Lex Vehicle Leasing, Which? Gardening & Holiday, American Express (insurance), Legal & General pensions, SAGA insurance services, Holiday Inns, Dyno-Rod plumbing services, George Philip (maps & atlases), AA retail outlets, Bellway Homes

    July 87 – Dec 88
    First job after college: junior writer at BRUNNING ADVERTISING
    Toyota cars, Halifax Building Society, Irish Tourist Board, New Zealand Kiwi Fruit, MFI furniture retailers, Lloyds Bowmaker loans, Crital Warmlife conservatories

    AWARDS:
    BDMA Certificate of Merit (SAGA press ad), BDMA Certificate of Merit (Holiday Inns mailing), EDMA Letter of Distinction (SAGA press ad), Precision Marketing Response Awards Winner (Freemans direct mail campaign), Caples Award: (Royal Mail Stamps)

    RELEVANT QUALIFICATIONS:
    Watford College Diploma in Copywriting July ’87
    International Baccalaureate: Social Anthropology
    ‘A’ Levels: Art, Music, English