To combat the increasing number of attacks on guide dogs by dangerous dogs, this poster urged the public to sign a petition to make micro-chipping compulsory.
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There's only one thing scarier than this sight
Not being able to see it
Eight guide dogs are viciously attacked by other dogs every month while their owner stands by terrified. Guide dogs won’t fight back because they’re trained to remain passive – so we need to fight for them.
Guide Dogs is determined to make the UK’s streets safer and less frightening for blind and partially sighted people.
Please sign our petition to microchip all dogs and make irresponsible dog owners accountable.
Text FIGHTBACK to 15342.
See other conceptual approaches to this campaign