“ I have had the pleasure of working with Caroline for 10 years. In that time she has worked as a solo writer with most of our art directors and across all our clients. She is as comfortable writing compelling online content for busy mums, as she is in writing reassuring letter copy for small business owners, or product guidelines for technically savvy IT experts. Her flexibility and versatility make her a unique and valuable asset in any creative department. One of the things I particularly admire about Caroline is her professionalism; she applies the same love and care to getting the wording right on a BRE as she does to long and complex site narrative. For those with a love of old-school grammar, Caroline is a delight. She not only writes with precision and a wonderful grasp of the English language, her work never needs to be corrected for lazy grammatical errors or embarrassing tautology. And her quirky sense of humour enables her to bring a light touch to her work. In short, she is a true professional and a conscientious crafter of words. I know you will not be disappointed if you employ her in any capacity.”
Caitlin Ryan, Executive Creative Director
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“ Thank you. For your unstinting professionalism. Your no-nonsense focus on the work, the work, the work. Your openness to options, experimenting, reworking and blank pages. Your irrepressible spirit even under pressure. And your heartfelt sensitivity, gentleness and care.”
Debi Bester, Director of Creativity and Innovation
“ Caroline, I’d just like to say how much I enjoy working with you. You’re always willing to put as much effort as possible into every job and very accommodating when it comes to phone calls and emails at home even on your day off. You deliver the work on time or before agreed and invariably pick up any glitches in the brief which helps to get things sorted out properly from the start. You never complain when you get the really boring ‘rewrite the handbook briefs’ which I’m sure can be ever so slightly mind numbing.”
Laura Masterson, Campaign Controller
“ I’ve always found Caroline a pleasure to work with and consider her an asset to the creative team. She’s done some really fantastic work for P&G, Supersavvyme in particular. When working on this project she took real ownership and responsibility for the work she was producing, always striving to create the very best results possible through personal experience and imagination. She will always challenge if she disagrees with something but is also flexible enough to find a suitable resolution and compromise. It’s always good (and not always that common) to work with someone who thinks about what is being asked of her and takes on the smallest most mundane briefs with the same enthusiasm as the meaty ones. Caroline is extremely hard-working and I’m always very pleased to have her on my briefs as I know the work will be thought through and high quality. When writing for SSM she engaged with the task in hand and wrote some truly touching work. Having also worked with Caroline on TV Licensing I know she is a flexible writer who can handle a spectrum of work.”
Kate Harding, Senior Account Director
“ Caroline has always been able to pick jobs up quickly (often with no prior knowledge of the brief or account ) when copy resource is needed. She has proved invaluable in taking on projects at a moment’s notice when resource gets tight – which is always a huge relief when things are hectic. ”
Joseph Pirrie, Senior Account Manager
“ I’ve had the pleasure of working with Caroline on just about all of my Accounts (IPS, GOSH, Astra Zeneca, Save the Children, Capital One and Volkswagen) over the past three years. Although she has never been the primary writer on these accounts, she has always been flexible and able enough to step in, easily grasp the tone and deliver excellent copy quickly.
Caroline doesn’t just churn out copy though. She questions Account Handlers (some briefs can be pretty vague) and pushes back where necessary, ensuring that even client-supplied copy is rewritten to a high standard. Caroline is always approachable and accommodating, I’ve never had a 'no I can't do that' she's more likely to say ‘I’m stacked, but I’ll fit it in’. That attitude combined with her flexibility as a copywriter made Caroline a valuable asset to this agency.”
John Collins, Campaign Manager
“she is a true professional and a conscientious crafter of words”
“irrepressible spirit even under pressure”
“willing to put as much effort as possible into every job”
“always striving to create the very best results possible through personal experience and imagination”
“invaluable in taking on projects at a moment’s notice when resource gets tight”
“she has always been flexible and able enough to step in, easily grasp the tone and deliver excellent copy quickly”