This series of ads for HSBC Premier popped up when readers opened more than three pages of The Economist on their iPads. The visual contradicts the received wisdom in the headline as Premier is all about ‘living a life without boundaries’.
Body Copy*
Are you living a life without boundaries?
Being cautious can keep you out of trouble. But trusting an impulse can lead to life’s greatest rewards. At HSBC Premier we can assist you with more complex investment decisions and help you plan and protect your future.
Find out more >
*my challenge on this project (for which the concepts pre-existed) was to write short but very hard-working body copy that substantiated the complex paradoxical interplay between the visual and headlines! Please take a look at some more examples: